Our Leadership Team

Sharon Lowrie


“In April 2018, I became CEO of Be Caring, which was formerly known as CASA. I knew then that in order to turn the business around, to support our colleagues to deliver the highest care and allow us, as a business to achieve our true potential, we needed to start with our people – to transform our culture – and I’m now proud of how far we’ve come.”

Meet our leadership team

Our leadership team have varied and proven experience in health and social care, business management, finance and leadership roles. They are focused and committed to driving Be Caring forward, and in turn, delivering quality care to the people we support.

Sharon Lowrie


Laura Mwamba

Director for Business Development, Communications & Marketing

Securing new and existing business, supporting services to scale innovations and working across the system in support of longer-term transformation.

Darren Scholes

Head of Quality & Training

Ensuring high quality care and compliance across business.

Sam Booth

Head of Performance & Data

Data driven decision making, empowering colleagues to use data to make the best decisions.

Julie Hobson

Head of Finance

Secure financial footing to drive us forward, ensuring we have opportunities to invest.

Jackie Guncan

Operations Manager – North East

To manage, promote and grow services in line with the company’s vision that supports all colleagues to be the best they can be whilst providing high-quality care.

Bronwyn Burgess

Chair of Voice & Regional Quality Manager

Working with all our Be Caring colleagues to achieve quality outcomes across our services and being the provider of choice.

Meet our central operations teams

Our leadership team are supported by our central finance, learning and development, communications and recruitment teams.

Nick Bowles

Business Support Manager

Sarah Keenan

Technical Trainer

Cath Burgess

Quality Officer

Emma Porter

Central Recruitment & Compliance Officer

Craig Cummings

Central Recruitment Officer

Amy Smith


April Carr

Communications & Engagement Administrator

Joanne Conlin

Finance Manager

Lauryn Slater

Finance Administrator

Emma Crawshaw

Assistant Management Accountant

Susan Winter

Credit Control

Stephen Felce

Sales Ledger Administrator

Nancy Bell

Sales Ledger Administrator

Anna White

Payroll Administrator

Joan Lowery

Payroll Administrator

Our Be Caring Values

Do you share our values and see yourself making a real difference to individuals in need of support?

Be Kind

Be Proud

Be the Best You Can Be

Be Involved

Be Happy

Be Safe

Career Pathways

Join Us at Be Caring

Do you want to play a part in shaping the future of social care?

We’re looking for passionate people who genuinely care, with a will to make a difference. We offer excellent support, training and exciting career opportunities.

We’re employee-owned, meaning profits don’t come first – people do.

Contact Information

Be Caring
3rd Floor, Arden House
Regent Centre
Newcastle Upon Tyne

0191 281 2797